#21: Storytelling Saves Lives: The TSET Health Communication Team

Storytelling is a central tenet of impacting human behavior and generating real social change. That's why the TSET Health Communication (HC) team is an important part of executing the agency's mission. But creating messages that resonate is no easy task. Hear from three special guests about the logic, strategies, and execution of TSET's award-winning HC team: Renee Nolen Rosencrans of the Centers for Disease Control and Prevention’s Office of Smoking and Health shares her expertise on why health-focused messaging campaigns are critical to changing and understanding poor health behaviors; Sjonna Paulson, TSET HC Director, shares the history, evolution and strategies behind our work in HC; and Laura Beebe, an epidemiologist with the University of Oklahoma Health Sciences Center who works closely with TSET as an evaluator to ensure that our messages are effective, shares interesting results from some of our most impactful public health campaigns.

All music licensed through PremiumBeat. Full credits and transcripts available at tset.ok.gov/podcast.

#20: A Life-Saving Partnership: Stephenson Cancer Center & TSET Phase 1 Clinical Trials

In this episode, listeners meet William Poole, who was diagnosed with cancer and given less than a year to live in 2012. After numerous surgeries and rounds of chemotherapy, he had exhausted all options. But when he discovered the TSET Phase 1 Clinical Trials program at Stephenson Cancer Center, everything changed.

The Stephenson Cancer Center and TSET have a longstanding partnership with benefits that improve the health of Oklahomans. SCC Executive Director Robert Mannel explains how the SCC has become one of the most innovative and prestigious cancer treatment centers in the country.

Dr. Susanna Ulahannan, associate director of the TSET Phase 1 Clinical Trials Program under SCC, shares what sets the program apart from other approaches and why patients like William Poole inspire her passion to continue. SCC and the clinical trials program save lives not just for Oklahomans, but cancer sufferers all across the country.

All music licensed through PremiumBeat. Full transcripts and music credits available at tset.ok.gov/podcast.

#19: OML, Incentive Grants and Environmental Impact on Health

#18: Oklahoma Center for Adult Stem Cell Research

Explore the exciting world of stem cell research with Courtney Griffin, Ph.D., Scientific Director at the Oklahoma Center for Adult Stem Cell Research. This innovative approach to regenerative care shows promise in areas across the medical spectrum from blindness to COVID-19. Join your hosts and TSET Executive Director Julie Bisbee to learn about this state-of-the-art research facility right here in Oklahoma that is helping TSET fulfill its mission.

#17: YAHL: Youth Action for Health Leadership

The Youth Action for Health Leadership, part of TSET's Healthy Youth Initiative, inspires and incentivizes young people to become advocates for public health. Jessica Davis, TSET Assistant Director of Programs, and Caryle Hausbeck, Senior Program Manager at Rescue Agency, give us an inside look at this innovative approach to youth engagement and generational impact.

Music licensed through PremiumBeat. Full transcripts and credits available at tset.ok.gov/podcast.

#16: Food Equity: Grocery Stores and Double Up Oklahoma

Join the Better Health podcast team and special guests for a discussion on systemic causes and effects of poor nutrition in Oklahoma and some partnerships that are addressing it. Marc Jones, CEO of Homeland Acquisition Corporation, and Richard Comeau with Hunger Free Oklahoma break down the realities of food insecurity and what the Double Up Oklahoma program is doing to help. Jonathan Veal with RestoreOKC introduces listeners to a new grocery store in northeast Oklahoma City, Market at Eastpoint, and the importance of providing access to fresh fruits and vegetables to this food desert. Tune in to find out how you can work with local leaders to improve your community’s access to healthy foods.

All music licensed through PremiumBeat. Full transcripts with credits available at tset.ok.gov/podcast.

#15: The Power of Prevention with Dr. Steven Schroeder

TSET welcomes its first national guest and public health powerhouse, Dr. Steven A. Schroeder, to discuss the importance of prevention and why it should be a priority in Oklahoma and the United States. Dr. Schroeder wrote the 2007 Shattuck Lecture "We Can Do Better," a landmark report on the status of health and mortality in America. His findings suggest that despite high health care spending and standards, the United States ranks poorly in health rankings compared to the rest of the world. Where trauma care and disease treatment are critical components of health and medicine, prevention efforts save money, health and lives. Bruce Benjamin, Vice-Chair of the TSET Board of Directors, and Julie Bisbee, TSET Executive Director, share how TSET's recent foray into youth prevention efforts is helping to create a healthier Oklahoma for generations to come.

All music licensed through PremiumBeat. Full transcripts with credits available at tset.ok.gov/podcast.

#14: Resilience in Action: Fighting Food Insecurity in Rural Oklahoma

Food insecurity in Oklahoma was higher than the national average before the pandemic. Since then, the need for food access has only increased, especially in rural areas and smaller cities in Oklahoma. This episode highlights a few inspiring stories from recipients of the 2020 TSET Food Systems Impact Grants. These projects make a little go a long way:

• RSVP of Enid, a multifaceted food and services resource center for seniors, expanded their operation to provide necessary assistance to local seniors as they age in place.
• In Laverne, Oklahoma, Collective Roots formed as a food security cooperative to connect local farmers and food producers with consumers in a rural area with limited food access.
• The Boys & Girls Clubs of Ottawa County tripled the number of meals they serve to meet the needs of children and families during the pandemic.

Learn about the resilience of rural Oklahoma in this month’s episode of the TSET Better Health Podcast.

TSET is participating in a virtual panel discussion on food insecurity and Oklahoma's children on May 11th. Find more information and RSVP here: https://www.facebook.com/events/136987258438502

All music was acquired through PremiumBeat or a public CC-By license. Song credits and full attributions are available in the episode transcription.

#13: A Lesson in Better Health Education

Public health advocates have identified a root cause of many health issues plaguing Oklahomans: insufficient health education in public schools. In this episode, State Superintendent Joy Hofmeister, Healthy Schools OK Executive Director Lindsi Lemons, and new TSET Program Officer Laura Matlock provide their expert opinions and on-the-ground perspectives about what it will take to improve health education in Oklahoma. Join your hosts James and Cate to find out what a comprehensive health education program entails, the status of this effort right now, and how it affects Oklahomans.

Music licensed through PremiumBeat. Transcript and music credits available at tset.ok.gov/podcast.

#12: Swap Up! A New Look At Teen Health

Swap Up is an exciting new statewide education campaign from the TSET Healthy Youth Initiative. Focused on youth nutrition and obesity prevention, Swap Up is collaboration between TSET and Rescue Agency and is tailored to the specific health needs of Oklahomans 13-18. Join James and Cate as they pull back the curtain on this groundbreaking campaign as it positions itself to help build a brighter future for Oklahoma youth. Hear from guests Julie Bisbee, TSET Executive Director; Jeff Jordan, Rescue Agency founder; and Kelly Day, Rescue Agency Senior Creative Director. Music licensed through PremiumBeat. Transcript and music credits available at tset.ok.gov/podcast.